There's really only two reasons you're here:
1️⃣ You're sick of seeing 20-30 patients a day. You want to be able to use your skill set the way it was intended and make a true difference in people's lives. Frankly, you want to start enjoying practicing as a physical therapist again.

2️⃣ You want to take your career into your own hands. You don't want your salary to be capped and know that in order to generate true long term wealth, you need to start your own business.

What Others Have To Say About The Gym PT Blueprint
If you don't fit into either of these two categories, this course isn't for you.

Yves Gege

"I used Danny as a business coach when stating my own PT practice. The information I got from him was so helpful. It literally saved me countless hours and a lot of money. 
If you want to start or run a practice the right way, I highly recommend investing in yourself with some business education."
The job of this page is to help you overcome the Objections in your head about weather or not this course is right for you.
1️⃣No Need - You don't really need to start your own cash based PT practice because a) you have a great job already, or b) you have already started your own practice. But guess what, many of you might *think* you don't need help with your business aspirations when you certainly do.

 2️⃣No Hurry - Procrastination is how you live your life and you prefer dreaming about doing things rather than actually doing them. Since I am an action taker of EPIC proportions, I get really annoyed by procrastinators and would rather not work with them. To that end, I will purposely create urgency to weed out those who like to sit on the sidelines.

 3️⃣No Desire - You landed here by accident (or because my targeting sucks) and therefore, you really could care less about your own practice and you're annoyed at my sarcastic obnoxious language. You might even be writing an email to me in your head right now about what an arrogant pain in the ass I am.

 4️⃣No Trust - Ahhh the biggie. You don't really know who I am or if I can deliver on my promises. This is legit. I wouldn't trust me without knowing me either. So we'll get to know each other better here in a few.

 5️⃣No Money - Ahhh the second biggie. You're broke as joke. By the way, most people aren't as broke as they say. What they mean is that the price I'm asking is not equal (in your head) to the value I provide. After I show you that having your own cash based practice can be the difference between in debt, or making multiple six figures a year, the price won't seem so bad.
Truth #1
Being a great clinical PT doesn't mean that you will have a successful business.
I learned this the hard way...
Just like many of you. I have been to more continuing education courses than I can remember.
I used to think all I needed to do was become a better clinical physical therapist and success in private practice would follow.

You definitely have to be a pretty good PT to be successful in private practice but.....if you don't learn how to be good at business, you'll never truly achieve both time and financial freedom.
I knew nothing about finance, sales, marketing, hiring or systems within a business.
I spent years and a lot of money(more money than your PT degree cost) learning how to be good at the business side of PT as well.

It's the best investment I've ever made!
Truth #2
You can figure it all out on your own but.... it will take 5x as long and cost 10x a much.
Did you have a coach when you played sports?
Of course you did.
You had someone showing you how to be successful in whatever game you were playing.
Business is the greatest game of all! You can dramatically accelerate your success with the right structured guidance.
As soon as I started working with business coaches and buying business courses, my income dramatically changed. 
It didn't double, it went up 10x in the course of a 3 year period.
You need to be a business badass to have true long term success. That's the bottom line!

So...why should you trust me to help?

I would have been nervous if you didn't ask this question.
There are plenty of "gurus" trying to teach people how to start, run and grow practices.
You have to be careful. Some of these people are charlatans. I'm not one of them!
There are a lot of people out there SMARTER than me. WEALTHIER than me. More EXPERIENCED than me. But I would argue that you can pit me up against some of the best guru's out there and I would still win when it comes to...

TEACHING.

Just because you know how to go into space, land on the moon, take a piss and come back,
doesn't mean you can teach Joe next door how to do it.
Here come the credentials that set me up to be the BEST choice to learn PT Business from in 2018.
1️⃣ I have actually done what I'm teaching you to do. When I say you can successfully start a cash physical therapy business in a gym, I know that because I've done it.
When I say you can scale past just yourself as a provider in a 100% cash physical therapy practice, I know that because I've done it.
I still have a successful cash physical therapy practice that's continuing to grow. 
This isn't theory, this is actually how you do it!

 2️⃣I've spent my entire adult life teaching. I've taught clinically. I've taught strength and conditioning to soldiers. I've taught dry needling to providers. I've taught movement and mobility to literally thousands of people all over the world. Knowing how to break a complicated and overwhelming concept into manageable chunks is a gift, and I have it. Many gurus do not.

 3️⃣I've helped practices make money. LOTS of money. I've helped over 100 PTs start, run and grow successful cash practices. Many of these practices are now in the multiple 6 figure range with 100% cash physical therapy practices. I also teach how to keep as much of that profit as possible. It's not what you make but what you keep!

 4️⃣I've made millions of dollars for myself and have unique experience in two types of businesses: I know how to be a SERVICE provider as well as an entrepreneur running a business. 

 5️⃣Social Proof. This page is full of it. Watch the video testimonials. Read the comments from other professionals that I've helped. I do the right thing for people every time. You will not find someone that has bought one of my courses or worked with me personally that has something negative to say about their experience. 
I'm the best person for the job. Period.

Theresa Larson

"Danny really knows what he's talking about. When I work with him I always gain better insight on ways to effectively run my PT practice. If you are looking to make the leap into having your own PT practice, Danny is the person you want to talk to."
How to start a 6 figure, highly profitable physical therapy practice in a gym.
No Worries. We have a 30 day money back guarantee
It's like PT school except I'll teach you how to actually make money, not just pass a test.
This comprehensive 6 module course shows you how to bring business to life quickly and without taking out any loans
The first how-to and strategy program of its kind that takes you through the REAL LIFE steps I do everyday with my top clients to find and make money. The focus is on real life strategies...as in, "Okay this works in the book but how do you really do it in the real world with budget, time, and family constraints."
Also, don't kid yourself. This will be work. You cannot start a business without work. If you're scared of work... top reading now, this course is not for you.

Here's what's included.....

Module 1: Mindset
If you think you're worth a $25 copay, how do you expect someone to pay you $150-200 per visit. You have to change the way you think about your value. You have to internally believe you're worth more or no one will be willing to pay you more.
Learn how to position yourself as a value option and not price.
Learn how to improve your charisma and presence with patients.
Learn how to position yourself as a direct access musculoskeletal provider.
Learn how to turn your own psychology of what you're worth to your advantage.
Module 2: Inside the Gym PT
You're ready to pull the trigger on starting your own practice or side business. Now what do you do? How do you set up your day, what software do you use, what equipment do you actually need, what type of insurance do you need?
There are a lot of questions when it comes to starting a business and doing it the right way. I answer it all in this section.
Learn exactly what you need and what costs you can expect.
Learn how to structure your schedule the right way.
Learn how to charge the right amount per session.
Learn what type of gym you want to partner with and which one you want to stay away from.
Learn what populations are the best to target for long term growth.
Module 3: Insurance
One of the best parts about opening a cash based practice is not having to mess with insurance too much. That being said you still need to know your obligations. This will help you create more transparency with your patients, develop a better customer experience and increase the likelihood of referrals from past patients.
Learn the difference between in network, out of network and cash.
Learn what insurance obligations you have with your patients.
Learn how to talk to them about what they really owe and why you are a good option.
Learn how to answer the 'Do you take my insurance?" question effectively and honestly.
Module 4: Finance
I know I know, finance isn't the sexiest topic. Think of it this way: Having solid finances is like having a really good offensive line. It allows everyone else on the team to be better at their job. Solid understanding of finance and organization of finance is vital to a successful business. 
Learn what reports you actually need to know.
Learn when and how to utilize a bookkeeper and Certified Public Accountant (CPA) effectively.
Learn how to find the right CPA.
Learn what software you need to streamline organization of finances for your business.
Learn one trick that allows me to literally travel for FREE where ever I go.
Module 5: Sales
Did your Physical Therapy school professors teach you how to sell? Of course they didn't and its a damn shame for our profession that this isn't taught in school. Sales is how you get someone to do something. We use it in a very honest and helpful way. Our goal is to help our patients make the best decision for their health through a consistent sales system. If you apply and practice what I go over in this one course module, it will return you 10x what this course costs.
Learn how to figure out why people really want to work with you.
Learn how to get patients to complete a plan of care more regularly and stop patient drop offs.
Learn what key performance indicators (KPI) you need to track (This took me 3 years of trial and error to figure out).
Learn how and why you should use packages.
Learn how to position yourself as a value options vs price.
Learn our dead simple and effective 3 step sales approach.
Module 6: Marketing
You're a great provider but if no one knows who you are, your business will not be successful. Sales is how we get people to pull out their credit card. Marketing is how we get people in the door. Over the past 3 years I've been able to grow my monthly patient volume from 0 patients to over 250 hour-long visits per month with effective marketing. This is without taking any insurance directly.
This module is the biggest one and is packed with actionable strategies to increase the number of people coming to see you. Become an effective marketer and your business will thrive.
Learn the different forms of marketing that work and which ones fit your skill set the best.
Learn how to leverage your skill set digitally and in person to bring in patients.
Learn how to use social media the right way.
Learn our simple and effective social media strategy to keep patients coming back.
Learn what social media platforms are a wast of your time.
Learn how to turn patients into referral machines.

Nathan Henry

"With Danny's help I was able to start a successful PT practice in a gym. At the time I was working home health part time to make some extra money. The gym practice was so successful I was able to stop working home health within a few months. 
The best part was I actually really enjoy working with patients in the gym environment. I also was able to make a good bit more money with my own practice than working my part time home health job."
Bonus 1: Gym PT Legal Document Bonus $1997 Value
I literally spent $2000 getting an attorney to put our legal documents together. 
Save time and money but getting the exact legal documents I use.
All you have to do is rebrand it to the name of your company and you're ready to go. 
This literally is worth more than the price of the course.
Here's what you get.
Consent To Treat
Privacy Policy
Consent For Photo/Video
Bonus 2: Gym PT Workshop Secrets $997 Value
Learn how to effectively use in person events to quickly grow you business. We have done hundreds of these educational events and it's generated literally hundreds of thousands of dollars in revenue for me. 
Learn how to get other business owners to say yes and for event attendees to convert into patients.
Get our swipe file of emails we use to convert people after the event.
Learn what mistakes you don't want to make when marketing yourself through events.
Bonus 3: Gym PT Website Hacks $997 Value
Your website can be a great lead generation tool. In order for it to work for you, it has to be set up correctly.
Listen to this 2 hour audio of SEO and Website Expert Johnny Bouchard as he talks to my private Mastermind group at our last weekend intensive.
This is a huge bonus and walks you through some of the biggest mistakes people make with websites.
If you can't be found on the internet, you'll have a hard time getting patients from the internet.
Johnny is my personal SEO specialist for our website.
We get 20+ patients per month just from contact form requests to our website thanks to the strategies Johnny has implemented for us.
Bonus 4: Pro Forma $497 Value
Use this self populating excel sheet to organize your start up costs, monthly costs and accurately project revenue in your business.
This is a great way to get a realistic idea of how many patients you need to break even and look at fluctuations with different visit price points. 
This is such a great resource for a new business.
Bonus 5: Gym PT Marketing Calendar $297 Value
Use this document to organize your marketing efforts. Nothing is worse than spending time and money on marketing with no positive returns. 
Organizing your marketing correctly is the only way to successfully grow your business. Also, see examples of the marketing initiatives that Athletes' Potential used during the first quarter of 2017.
Bonus 5: Gym PT Private Facebook Group $997 Value
You don't have to do it all by yourself.
This Facebook group is the perfect place to get all of your questions answered. 
It's run by me and my head business coach Yves Gege.
We'll do a live Q/A every month and answer every question you have as you work on starting and growing your business.
The Gym PT Blueprint sells for $4997
All bonuses equal $5782
Total cost together equals $10,779
Get the entire course 
and bonuses all today for
Just $1997
or
9 payments of $247
At this point, you might believe the value is insane and I may have sufficiently crushed the objection of no money, but I'm pretty sure I haven't.
Most of you will be in shock at the price tag. And that's because....
FRAMING.
Look, you went to PT school and spent a bazillion dollars on a degree.
Many of you are probably still paying off the debt from that degree.
The skills I teach help you actually make money.
You not going to learn useless shit like how to ultrasounds someone's rotator cuff.
This information will show you how to have a successful practice.
Like...to the tune of $100k a year and much more as your business grows.
But when you see The Gym PT Blueprint for what it is...a self-paced internship + education designed to teach you to think critically about business, now it seems like a downright steal.
Is the course worth it?
Let's do the math. 
If you see the average patient 5 times at a cost per session of $150, that person is worth 
$750 to you. 
If the information in this course helps you get just three new clients, it pays for itself. 
My goal is for you to get a 5-10x return on the cost of this course. 
  • Gym PT Blueprint, Lifetime Access To All 6 Modules $2997 Value
  • Gym PT Legal Documents Bonus $1997
  • Gym PT Website Hacks $997
  • Gym PT Private FB Group $997
  • Gym PT Workshop Secrets Bonus $997 Value
  • Gym PT Content Marketing Calendar $297 Value
  • Gym PT Start Up Proforma $597 Value
  • Total Course Value and Bonuses =$10779
  • Get it NOW with LIFETIME ACCESS for just $1997 or 9 payments of $247
Frequently Asked Questions
How is this course delivered?
The entire course is housed on it's own website. You will get sign in access after purchasing the course. 
On this website you can watch all of the modules as many times as you would like.
You can download all of the resources and bonuses from this one area as well.
What if I already have a practice?
That's great. This course will still be incredibly helpful for you. The most valuable sections to you will be the mindset, sales and marketing portions. If you price, package and sell correctly, your revenue will dramatically improve.
Can you guarantee this will work?
No I can't. I can guarantee that if you put the work in, this material will dramatically change your business. I can't make you do the work, I can just teach you what to do. It's up to you to implement what I teach.
That being said, if you're not happy with the course, you can request a refund within 30 days of purchase.
This seems like a lot of money, I'm broke.
In my experience trying to learn things I didn't know on my own cost me 5x as much and took 10x as long.
I didn't have a course like this when I started my practice, nothing like this existed. I spent tens of thousands of dollars on business coaches to help me learn how to develop a successful practice.
Investing in yourself is never a bad investment. 
If you want to have a successful practice similar to Athletes' Potential(my practice) this is the exact plan to get there.
What will your life look like if you don't get this? 
Will you be able to achieve your goals?
Will you succeed and have a career you love?
What's the cost of not getting this right?
Now for the bad news....

This program is getting more valuable by the day. 
Every few months I add new content, and that means...the price goes up. 
Locking in this price, today, right now...ensures you have the content (and all the updates) for life!
The Gym PT Blueprint
No Worries. The Course Comes With A
30 Day Money Back Guarantee
30 Day Money Back. I personally guarantee you will be satisfied with the training in this course. If you are not please contact me directly. If my staff and I are unable to resolve the issues you have with the course we will issue you a full refund as long as it is within the 30 day window.*
Copyright 2017. Dr. Danny Matta