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From: Dr. Danny Matta DPT, OCS, CSCS

I served as an active duty PT in the Army for years before getting burned out by the high volume, low quality clinics I was working in.
Like many of you, I was frustrated that I wasn't able to use my full skill set to help people get better
I wanted more time with my patients and felt there had to be a better way.
I left the Army in 2014 to open a cash based practice called Athletes' Potential. 
In under 4 years we've grown from one office in the corner of a CrossFit gym to 3 locations, 2 admin staff and 3 full time PTs.
All of this without taking any insurance directly and never sacrificing our core value of dramatically changing the way Physical Therapy is delivered.
Who is this course for?
A PT looking to go out on their own and start a cash PT practice.
A PT that wants to start a side business in a gym and generate an extra $1000-$6000.
A PT that is currently running a cash PT practice but isn't generating $12,000 a month yet.
A PT student that wants to invest in their business knowledge and eventually open their own cash practice.

Module 1: Mindset
If you think you're worth a $25 copay, how do you expect someone to pay you $150-200 per visit. You have to change the way you think about your value. You have to internally believe you're worth more or no one will be willing to pay you more.
Learn how to position yourself as a value option and not price.
Learn how to improve your charisma and presence with patients.
Learn how to position yourself as a direct access musculoskeletal provider.
Learn how to turn your own psychology of what you're worth to your advantage.
Module 2: Inside the Gym PT
You're ready to pull the trigger on starting your own practice or side business. Now what do you do? How do you set up your day, what software do you use, what equipment do you actually need, what type of insurance do you need?
There are a lot of questions when it comes to starting a business and doing it the right way. I answer it all in this section.
Learn exactly what you need and what costs you can expect.
Learn how to structure your schedule the right way.
Learn how to charge the right amount per session.
Learn what type of gym you want to partner with and which one you want to stay away from.
Learn what populations are the best to target for long term growth.
Module 3: Insurance
One of the best parts about opening a cash based practice is not having to mess with insurance too much. That being said you still need to know your obligations. This will help you create more transparency with your patients, develop a better customer experience and increase the likelihood of referrals from past patients.
Learn the difference between in network, out of network and cash.
Learn what insurance obligations you have with your patients.
Learn how to talk to them about what they really owe and why you are a good option.
Learn how to answer the 'Do you take my insurance?" question effectively and honestly.
Module 4: Finance
I know I know, finance isn't the sexiest topic. Think of it this way: Having solid finances is like having a really good offensive line. It allows everyone else on the team to be better at their job. Solid understanding of finance and organization of finance is vital to a successful business. 
Learn what reports you actually need to know.
Learn when and how to utilize a bookkeeper and Certified Public Accountant (CPA) effectively.
Learn how to find the right CPA.
Learn what software you need to streamline organization of finances for your business.
Learn one trick that allows me to literally travel for FREE where ever I go.
Module 5: Sales
Did your Physical Therapy school professors teach you how to sell? Of course they didn't and its a damn shame for our profession that this isn't taught in school. Sales is how you get someone to do something. We use it in a very honest and helpful way. Our goal is to help our patients make the best decision for their health through a consistent sales system. If you apply and practice what I go over in this one course module, it will return you 10x what this course costs.
Learn how to figure out why people really want to work with you.
Learn how to get patients to complete a plan of care more regularly and stop patient drop offs.
Learn what key performance indicators (KPI) you need to track (This took me 3 years of trial and error to figure out).
Learn how and why you should use packages.
Learn how to position yourself as a value options vs price.
Learn our dead simple and effective 3 step sales approach.
Module 6: Marketing
You're a great provider but if no one knows who you are, your business will not be successful. Sales is how we get people to pull out their credit card. Marketing is how we get people in the door. Over the past 3 years I've been able to grow my monthly patient volume from 0 patients to over 250 hour-long visits per month with effective marketing. This is without taking any insurance directly.
This module is the biggest one and is packed with actionable strategies to increase the number of people coming to see you. Become an effective marketer and your business will thrive.
Learn the different forms of marketing that work and which ones fit your skill set the best.
Learn how to leverage your skill set digitally and in person to bring in patients.
Learn how to use social media the right way.
Learn our simple and effective social media strategy to keep patients coming back.
Learn what social media platforms are a wast of your time.
Learn how to turn patients into referral machines.
Huge Limited Time Bonuses
Gym PT Workshop Secrets $597 Value
Learn how to effectively use in person events to quickly grow you business. We have done hundreds of these educational events and it's generated literally hundreds of thousands of dollars in revenue for me. 
Learn how to get other business owners to say yes and for event attendees to convert into patients.
Get our swipe file of emails we use to convert people after the event.
Learn what mistakes you don't want to make when marketing yourself through events.
Gym PT Pro Forma $197 Value
Use this document to organize your start up costs, monthly costs and accurately project revenue in your business.
This self populating document will save you hours of trying to calculator your projections on your own.
Gym PT Marketing Calendar $197 Value
Use this document to organize your marketing efforts. Nothing is worse than spending time and money on marketing with no positive returns. Organizing your marketing correctly is the only way to successfully grow your business. Also, see examples of the marketing initiatives that Athletes' Potential used during the first quarter of 2017.
The Gym PT Blueprint sells for $1997
All bonuses equal $991
Total cost together equals $2988
Get the entire course 
and bonuses all today for 
just $997 
Or 3 payments of $397

Hear What Others Have To Say.....

Yves Gege

"I used Danny as a business coach when stating my own PT practice. The information I got from him was so helpful. It literally saved me countless hours and a lot of money. 
If you want to start or run a practice the right way, I highly recommend investing in yourself with some business education."

Nathan Henry

"With Danny's help I was able to start a successful PT practice in a gym. At the time I was working home health part time to make some extra money. The gym practice was so successful I was able to stop working home health within a few months. 
The best part was I actually really enjoy working with patients in the gym environment. I also was able to make a good bit more money with my own practice than working my part time home health job."

Theresa Larson

"Danny really knows what he's talking about. When I work with him I always gain better insight on ways to effectively run my PT practice. If you are looking to make the leap into having your own PT practice, Danny is the person you want to talk to."
Is the course worth it?
Let's do the math.
If you see the average patient 4 times at a cost per session of $150, that person is worth $600 to you. 
If the information in this course helps you get just two new clients, it more than pays for itself. 
My goal is for you to get a 10-20x return on the cost of this course. 
  • Gym PT Blueprint, Lifetime Access To All 6 Modules $1997 Value
  • Gym PT Workshop Secrets $597 Value
  • Gym PT Content Marketing Calendar $197 Value
  • Gym PT Start Up Proforma $197 Value
  • Total Course Value and Bonuses =$2988
  • Get it NOW with LIFETIME ACCESS for just $997
  • Or 3 Monthly Payment of $397
Frequently Asked Questions
How is this course delivered?
The entire course is housed on it's own website. You will get sign in access after purchasing the course. 
On this website you can watch all of the modules as many times as you would like.
You can download all of the resources and bonuses from this one area as well.
What if I already have a practice?
That's great. This course will still be incredibly helpful for you. The most valuable sections to you will be the mindset, sales and marketing portions. If you price, package and sell correctly, your revenue will dramatically improve.
Can you guarantee this will work?
No I can't. I can guarantee that if you put the work in, this material will dramatically change your business. I can't make you do the work, I can just teach you what to do. It's up to you to implement what I teach.
That being said, if you're not happy with the course, you can request a refund within 30 days of purchase.
This seems like a lot of money, I'm broke.
In my experience trying to learn things I didn't know on my own cost me 5x as much and took 10x as long.
I didn't have a course like this when I started my practice, nothing like this existed. I spent tens of thousands of dollars on business coaches to help me learn how to develop a successful practice.
Investing in yourself is never a bad investment. 
If you want to have a successful practice similar to Athletes' Potential(my practice) this is the exact plan to get there.
The Gym PT Blueprint
No Worries. The Course Comes With A
30 Day Money Back Guarantee
30 Day Money Back. I personally guarantee you will be satisfied with the training in this course. If you are not please contact me directly. If my staff and I are unable to resolve the issues you have with the course we will issue you a full refund as long as it is within the 30 day window.*
Copyright 2017. Dr. Danny Matta
*Full refund for course will be issued during the 30 day refund window. If hour long implantation call is already completed with Danny Matta, $497 will be refunded. The cost of a 1 hour consulting call, $500 will be deducted from the refund amount.